Whats Hot in Tarot Right Now

1. Artist-Led Indie Decks with Strong Visual Identity

Decks that feel personal, hand-crafted, and meaningful continue to lead the pack. Buyers are drawn to:

Unique artistic styles
Personal storytelling or spiritual themes
Limited-run or self-published formats

Think: dreamy watercolors, intuitive collage, soft feminism, and queer-centered imagery.

2. Out-of-Print Cult Favorites

Decks that are no longer in print—but still resonate deeply—can fetch a high resale value. These include:

Indie decks with strong online followings
Early print runs of popular mass-market titles
Decks associated with “creator lore” (delays, limited runs, scandals, etc.)

These decks are sought after by both readers and collectors looking to own a piece of tarot history.

3. Nature, Spirit, and Shadow Work Themes

There’s been a noticeable rise in decks focused on:

Ancestral healing
Shadow integration
Elemental and Earth-based spirituality
Herbal, animal, or seasonal cycles

As the collective becomes more interested in emotional depth and spiritual wholeness, these themes continue to rise in popularity.

💤 What’s Slowing Down

1. Oversaturated Mass-Market Titles

Decks that once sold like wildfire but have since been widely distributed (especially on Amazon) often see a drop in resale value. Think:

Decks with 5+ printings
Titles heavily marketed in big-box stores
Decks with minimal creator engagement or evolution

These decks may still be beloved—but they’re rarely profitable for resale.

2. Highly Stylized “Trend-Based” Decks

Decks designed to match a passing aesthetic (like a 2020 color scheme or a viral theme) often lose steam after their moment has passed.

These decks can still be beautiful—but they’re no longer hot resale items unless they were limited in quantity.

3. Decks Without Guidebooks

As the buyer base shifts toward more intuitive readers, we still see many people wanting some reference guide. Decks that ship without a book—especially complex or symbolic ones—tend to underperform unless they're well known or incredibly self-explanatory.

👀 What to Watch Next

1. Decks with Companion Systems or Experiences

We’re seeing more creators offer:

Journals, workbooks, and rituals with their decks
Online communities or courses for working with the deck
Bonus card pulls or energetic attunements from the creator

This added value creates a richer experience—and boosts resale potential later on.

2. Tarot for Emotional Support & Identity Exploration

Decks that speak directly to:

Neurodivergence
LGBTQ+ identity
Trauma recovery
Inner child work

…are becoming more common—and more cherished.

3. Luxury Packaging & Presentation

Buyers are placing a growing emphasis on:

Magnetic boxes
Gilded edges
Textured cardstock
Beautiful insert books

These features make decks more collectible, more giftable, and more visually appealing—boosting long-term value.

🧠 Tips for Staying Aligned With the Market

Follow creators you love and stay in the loop about print runs
Watch resale platforms (like eBay, Etsy, and secondhand groups) for pricing patterns
Track what you buy and consider how long you want to hold onto it—spiritual tools and collectible items can overlap, but they don’t always follow the same rules

💬 Final Thoughts

The tarot market is an ecosystem—rich with creativity, emotion, and fluctuation. Some decks rise quickly and fade fast. Others quietly hold their place for years, gaining value slowly and steadily.

Whether you’re collecting for joy or buying with resale in mind, it’s worth tuning in to the cycles of the community. The more you observe, the more you’ll recognize what resonates with others—and what’s calling to you.

We’re always watching, learning, and sharing what we see here at AV Tarot Market. Want help evaluating a deck you own or plan to sell? Reach out—we’re happy to help you read the signs.

Let Talk About What’s Hot In Tarot Right Now